Uses and gratifications theory.

The target of this theory is based upon the consumer and 'what media does to them' (Katz, 1959).

The audience of our practical falls into the following subsets;

Age : Teenagers
Gender : Male and Female
Occupation : Student / Part time work
Income (disposable) : EMA/Grants/Part time work
Hobbies : Social activites.

Here is a questionnaire that we addressed to said audience.

Gathering and assessing information from around 50 completed questionnaires it was apparent that occult horror is popular and therefore we should venture into this sub-genre for our film opening.